tag:blogger.com,1999:blog-5748602208712933309.post3493248682385408125..comments2023-05-30T02:36:47.437-07:00Comments on The Corporate Blog Study: A Readers Perspective on Corporate BlogsSam Schuurmanhttp://www.blogger.com/profile/16916898004916618166noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5748602208712933309.post-22719119384130896122009-02-12T18:00:00.000-08:002009-02-12T18:00:00.000-08:00Hey AdelineGreat question...the reasons that I cho...Hey Adeline<BR/><BR/>Great question...the reasons that I chose to use the Cox et al (2008) study are that it was written from a very practical perspective.<BR/><BR/>I guess I'm a big fan of teh managerial school of thought and believe that marketing research should render practical results. <BR/><BR/>I also think that it uses great wee case studies and that the list of nine best practice recommendations are good, but possibly not complete. I guess we will see whether I'm right on this one.<BR/><BR/>Do you know of any other great lit that I should look at? If you were going to research something similar what article would you recommend using? <BR/><BR/>:)Sam Schuurmanhttps://www.blogger.com/profile/16916898004916618166noreply@blogger.comtag:blogger.com,1999:blog-5748602208712933309.post-66075530523951815702009-02-03T15:09:00.000-08:002009-02-03T15:09:00.000-08:00Hi SamWhy did you specifically choose this study b...Hi Sam<BR/><BR/>Why did you specifically choose this study by Cox et al.? Any significant reason?Anonymousnoreply@blogger.com