Mar 23, 2009
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Research Question
Are the nine recommendations for corporate blogging identified by Cox et al (2008) a complete account of the important features that add value to a blog reader-company relationship?
Their nine (summarised) recommendations from their article "Blogs and the corporation: managing the risk, and reaping the benefits" are:
1. Using an Authentic Voice
2. Allow Comments but Monitor Them
3. Be Honest & Transparent,
4. Add Value/Offer Unique Opinions,
5. Referencing sources,
6. Welcome feedback
7. Don’t Patronise
8. Protect Confidential info
9. Use an Appropriate Disclaimer
The Cox et al (2008) article
Their nine (summarised) recommendations from their article "Blogs and the corporation: managing the risk, and reaping the benefits" are:
1. Using an Authentic Voice
2. Allow Comments but Monitor Them
3. Be Honest & Transparent,
4. Add Value/Offer Unique Opinions,
5. Referencing sources,
6. Welcome feedback
7. Don’t Patronise
8. Protect Confidential info
9. Use an Appropriate Disclaimer
The Cox et al (2008) article
Blog Archive
Acknowledgements
Dr. John Williams -Lecturer @ Otago University
(My Amazing Supervisor)
Simon Young - founder of IJump
(Fantastic Supporter of My Research)
(My Amazing Supervisor)
Simon Young - founder of IJump
(Fantastic Supporter of My Research)
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